We all know case method is a teaching method widely used in business schools.  In this Orientation week, I have gone through two sessions of case method.

One is the “Introduction to Case Method” in day one, August 17th Monday.  The case is a Market Entry Strategy problem for Dolby Laboratories.

The second case session is today Tuesday’s Company Workshops.   Actually HP, Adobe, Deloitte, LucasArts, Abbott, Chevron, and Del Monte each has a workshop today with us.   I attended the Adobe session.  A Director from Adobe discussed a real case with us today:  Suppose you are an Adobe Product Manager, you are trying to evaluate alternative monetization models other than traditional perpetual license pricing model.

We discussed different alternative monetization models such as:

• Subscription
• Free (actually tiers like basic edition for free, but charge with standard or advanced edition)
• Advertising, like many share-ware, or GMail.
• Utility.  End users only pay for what they consume, but you need some monitoring or measurement tools.

It is an interesting and valuable session.  I learned a lot from the Adobe director and my smart fellow classmates.